inciteuLive well · Lead well
Jennifer May
Hello.

I'm Jennifer.

I coach senior leaders and teams. The invitation, every time, is the same: take an honest look at where you are, decide who you want to become next, and do the joyful, often unglamorous work of getting there.

Why I created InciteU

InciteU is a suite of tools and ideas that I use everyday in my work with execs. These tools shouldn't be stuck behind boardroom walls and executive budgets.

This website is here so that anyone who wants to transform themselves — or others — can build the mental, emotional, and physical resilience to do so.

If enough of us do the hard work, we might just bring a bit more wisdom and wellbeing into the world — or at least the world around us.

Why the Name InciteU

01

Insight into yourself — and others — is the foundation for positive change.

02

The ability to incite action is what transforms others and drives results.

03

This balance of insight and incite is critical for anyone who wants to change themselves or the world around them.

Trusted by leaders at

Google
PayPal
Careem · Uber
PepsiCo
Microsoft
WHO
McKinsey
PwC
Novartis
Honeywell
World Bank
Kuwait Finance House
Diageo
Achmea
Cleveland Clinic AD

How I work

I'm an executive coach and top-team facilitator with nearly 20 years of experience. As a former neuroscientist, management consultant and experimental psychologist, I bring insights to my clients that are both transformational and pragmatic — helping them identify and shift deeply entrenched personal and organizational behaviors that are limiting progress.

I have a proven track record of working successfully with a diverse set of senior leaders and high-potential talent, with a focus on gifted and twice-exceptional adults. Nothing delights me more than helping a leader unlock the next level of potential in themselves and their teams.

Clients

I've worked extensively with Fortune 500 companies, other multinational organizations, and individual clients. Examples include:

GooglePayPalCareem · UberPepsiCoNovartisHoneywellWorld BankKuwait Finance HouseMcKinseyPWCAchmeaDiageoCleveland Clinic Abu Dhabi…and many more

Before this

Prior to becoming a coach, I worked at McKinsey & Company as a management consultant focusing on strategy and organization. I was based out of both the Dubai and Amsterdam offices, and my client work spanned the globe — including significant work in South Africa, India, Japan, and most of Europe.

Later, as McKinsey's Global Director of Strategy & Operations for the Organization Practice, I developed deep line-management experience, overseeing a team of 100+ across 15+ countries.

Education & training

I studied health systems at Harvard T.H. Chan School of Public Health (executive program), and hold a Master's of Neuroscience (Magna cum Laude) from Vrije Universiteit van Amsterdam, a Bachelor of Science in Business (Summa cum Laude), and a Bachelor of Science in Psychology (Summa cum Laude) — both from Kansas State University.

In addition to formal education, I've completed several coaching and facilitation training programs:

2024Trauma Informed Coaching2023Fundamentals of Energetic Mastery2022Heal Collective Trauma & Embody Anti-Racism2019EKAA Hypnotherapy L1 & L22019Growth Edge Coaching certification2018Internal Family Systems Coach Training2018Leadership Circle Profile certification2009Brain Based Coaching

Outside of work

I grew up in rural Kansas, somehow made it to 71 countries, and called Amsterdam and Dubai home for a long stretch. I have two kids. I raise chickens and drink wine, usually not at the same time.

Two ways to engage

Help us keep improving

Get in touch

Drop me a line if you:

  • ·Loved a tool
  • ·Found something annoying or broken that we can fix
  • ·Still have questions or want a new tool added
  • ·Want to think something through together
  • ·Want a facilitator to come run these tools with you
Get in touch

Support InciteU

Honestly? Don't buy me a coffee. I've got a great cappuccino machine at home, and the last thing I need is more caffeine.

But if these tools have helped you — or helped someone you're coaching, leading, or walking alongside — your donation goes toward hosting fees, AI costs, and whatever it takes to keep these tools online and free for the next person.

Support InciteU